Ronald Jacobs


I was born in Nijmegen, the Netherlands to a family of real


My father had 5 retail shops and my mother was from the Hotel


Till my 14th year we lived in my granddad's hotel.

Organizing and servicing 24/7 subsequently became part of my DNA.

My granddad also taught me about shares and investments.

At the age of 15, I did my first currency swap and bought my first shares (Eastman Kodak).

Although I was interested in architecture, I did not want to go against family traditions,

so after Canisius College I went to Leiden University to study notary and tax law.

This was a great place to be a student and study, but the thought of

applying to law firms did not thrill me.

When I first visiting Philips they offered a great lunch, had a splendid company

movie in a well-equipped auditorium.

This was the sparkling working life I was looking for. I got paid a great salary for

seeing and experience the whole world.

Years later, when changing Philips for the UK finance industry they had a even

a better offer. A bit of Alice in Wonderland, were the sky was the limit.

By now I had realized that my entrepreneurial spirit clashed with corporate culture.

I was full energy; making things happen and driving the business while committees were

still were discussing how to manage this and their careers.

The drive to do things and see things happen saw me participate in one of the first online wine

wholesalers begun in the nineties, but I was a minority shareholder and still had a job

so could not take control.

Later this also prompted me to leave my secured employee position and bought an old sawmill in Poland.

At least I could see and smell things happening here, but all rest was not mine or shit.

Changing the glossy corporate world for something rather pure in a new" eastern

country was something my dad and many others did not understand.

When difficulties arose - and there were some-a certain smile was hard to avoid for them.

With this in my backpack I decided not to go the standard way, with usual products to nearby markets.

I told the people to make something pure natural and rather rough and went overseas with it.

This was great, not just because it became our biggest market but also because it made my dad smile;

just before he passed away in 2002 he said to me: "you, just go ahead there".

Nowadays the old sawmill (1893) is still there, but among hectares of logs, 17 kilns to dry lumber,

computerized production facilities and that kind of stuff.

Building, organizing, boosting and creating good feeling is still my passion.

Today I am really proud of; my wife and 4 kids. Living in a beautiful Switzerland at 1470m

altitude and having a wide perspective in all senses.

Multi-language, multi cultural.